Taking a look at some of the recent changes and innovations in television and digital media.
In the existing digital age, smart phones have become one of the most commonplace tools that individuals are using to watch videos and access media. These days, many social media channels are providing limitless feeds of short, successive videos, that are growing in appeal among mobile phone users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, revealing that short form content is one of the fastest growing media trends right now. These platforms allow users to see a collection of selected material and interact instantly, making these videos far more interesting and addictive than standard content. Short form videos are also being used regularly for news and instructional functions, not just for home entertainment. Consequently, this pattern is changing the way individuals are actively looking for and expecting to receive info, in a much faster, much shorter and more accessible format.
Recently, with the rise of digital content, the way in which people consume content has changed significantly. For many years, traditional tv was the primary source of household home entertainment for many people. Nevertheless, after the development of streaming services, many audiences are turning away from set up television, specifically among younger people. Rather, international media content analysis reveals that more people are buying subscriptions to streaming services, which strongly affirms the switch in audience intake practices. These options are popular for permitting individuals to watch the programs and films they want, whenever they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming platforms as a popular media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing preferences in the market.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form video content, the way in which people are getting their news reports is also evolving. Individuals are increasingly turning towards online news sources, rather than watching television, to learn about present worldly affairs. However, simultaneously, due to a continuous circulation of info, individuals are coming to be overwhelmed by substantial volumes of content. In response to this, news organisations are re-engaging audiences by making short form content that is clearer and easier to navigate. Nowadays it is website common to find news channels that have sizeable followings on social media websites. This trend can be verified by the CEO of the fund that owns Euronews, for instance. Using this technique has been necessary for providing people with trusted and verified news sources, in a format they can easily follow.